We live in a world full of images.
“Digital Marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 advertisements each day.” That includes images, radio announcements, pop-up ads, direct emails, etc, and that statistic was written in 2015.
In 2016, the New York Times published an article on the update attention span of the average adult in the United States: 8 seconds.
You have 8 seconds to get a message across, while you compete with let’s say 6,000 images that person might see in that day. Wow!
That means that churches have to stand out in that crowd of images or they are obliterated. As I write this, I was instructed, no we’re not writing this to get your business (if we do that would be a bonus) but mostly to let you know: you are competing with massive brands like Apple or the Super Bowl to get the attention of a person, to spread the gospel. That’s why churches began right: to share the good news.
So ask yourself or your team:
Are we current with the way people communicate these days?
Are we communicating our message with a great design that could stand out in the crowd (after all, the gospel is something that should bring joy to people)?
You are living in a century of social media where images are easier to share than text.
Making a flyer in Microsoft Word doesn’t cut it anymore
You might be thinking: we’re a church with a small budget, we can’t afford to have new & fancy designs each week, or we got lazy this week and didn’t send the design in on time. Let me state this again. No, design isn’t everything. However, you are living in a century of social media where images are easier to share than text and people have an attention span of 8 seconds. Time to make your mark.
Here are case studies of Churrches and ministries that, through design and visually communication, have achieved global reach, influence and impact. CLICK HERE TO READ CASE STUDIES