Exceptionally Exceptional Leadership is an amazing book with great insights and wisdom about leadership, in church, and in the world. After being out in the market for a while, it was time to re-think an increase in sales and how to make that happen.
Our approach was to re-position the book from a general read to a more strategic and authoritative material. How we did this was by redesigning the book cover to a more visually and typographic relevant look and feel in a style that helps complement the content of the book and present it in a more clean and efficient way.
By creatively using a great combination of color, image, and type, we’ve been able to create a reading experience that’s more exciting and inspiring for the target readers.
Challenge and Goal:
Re-packaging a wealth of wisdom in form of a book to reach a wider and more relevant audience for greater impact.